Welcome to

The Daily Essential Co.

plant-powered, before anything else

Our Beginnings

The Daily Essential Co. was founded in 2019 by Jenna Rammell who was searching for a solution to her own skin struggles. Battling with stubborn perioral dermatitis, traditional skincare was telling her to reach for steroids + ointments, she turned to a more natural approach. After experimenting with various plant-powered oils, Jenna crafted the iconic Skin Bae serum.

The Daily Essential Co. believes that skincare should not be complicated, but rather simple. Our products work to restore the natural skin barrier, deeply hydrate the dermis and enhance your natural glow.

Meet our founder

Jenna Rammell

Having a deep desire for women to connect, discover + invest in their own self-care, Jenna created The Daily Essential Co. with the goal to create products that are both safe + effective.

Jenna's passion for skincare and dedication to highly quality ingredients is why thousands of customers use TDE in their routines everyday.

We hope you find what you're looking for because you deserve this!

Our Mission

At The Daily Essential Co, our mission is to simplify skincare through powerful, plant-based formulas that transform daily routines into rituals of self-worth.

The Daily Essential Co. is women owned + operated. We hope to empower women to believe in their innate beauty—naturally, confidently, and unapologetically.

We are so excited you are here!